O-DE Capital Partners announces strategic investment in Ladder Labs Inc., the company behind Buddy Link's revolutionary Web3 marketing infrastructure.

January 3, 2024 – O-DE Capital Partners ('OCP') announces its strategic investment in Ladder Labs Inc., the Montreal-based startup developing Buddy Link, Solana's end-to-end marketing stack designed to become a fully on-chain affiliate network.

OCP's seed-stage investment supports Buddy Link's mission to revolutionize Web3 marketing by providing transparent, instant, and composable infrastructure built entirely on the Solana blockchain.

About Buddy Link

Buddy Link is Solana's comprehensive end-to-end marketing stack, offering white-labeled tools for brands to enhance user acquisition, retention, and enable instant payments. Built entirely on the Solana blockchain, the core Buddy Link Protocol provides several breakthrough features that transform traditional affiliate marketing:

Instant Payouts: Unlike traditional systems that delay payments for days or weeks, Buddy ensures all brand deals benefit from on-chain payments, meaning rewards are paid out instantly when actions occur.

Composable Infrastructure: The Buddy Link SDK provides simple methods for interacting with composable on-chain programs, enabling seamless integration with other Web3 projects.

Transparent Performance: All marketing activities and performance metrics are recorded on-chain, providing complete transparency for brands, affiliates, and influencers.

Buddy Link was founded with the vision that projects should be able to reward users for helping them grow, embodying Web3's core principle of building communities that work together to add value to the overall network. The platform equips influencers and affiliates with tools for instant payouts and transparent performance tracking, optimizing their marketing efforts through the innovative "Buddy-in-Bio" profile system.

Market Impact and Innovation

The global affiliate marketing industry faces persistent challenges including payment delays, lack of transparency, and complex attribution models. Buddy Link addresses these issues while capitalizing on the explosive growth in the creator economy and increasing mainstream adoption of blockchain-based solutions.

By leveraging Solana's high throughput and low transaction costs, Buddy Link enables micro-payments and frequent interactions without prohibitive fees, supporting thousands of transactions per second for scalable marketing operations.

O-DE Capital's Investment Perspective

"Buddy Link exemplifies our Web 2.5 investment philosophy by solving real business problems through innovative Web3 technology," said a representative from O-DE Capital Partners. "The platform doesn't merely add blockchain features to existing marketing tools—it reimagines affiliate marketing from the ground up using Solana's unique capabilities."

"We see tremendous potential in Buddy Link's approach to creating fully on-chain marketing infrastructure. The combination of instant payments, transparent performance tracking, and composable architecture positions the platform to capture significant market share as brands increasingly recognize the advantages of blockchain-based marketing solutions."

With OCP's investment, Buddy Link plans to accelerate platform development, expand partnerships within the Solana ecosystem, target enterprise clients, and scale operations globally while building a robust developer ecosystem around the Buddy Link Protocol.

About O-DE Capital Partners

O-DE Capital Partners ('OCP') is a venture capital firm investing in "Web3 grounded in reality". We believe Web3 and Web2 must work hand-in-hand to unlock scalable value for its intended users: people.

We call it Web 2.5. Our focus is investing in Web2 businesses that leverage the utility offered by Web3 networks to unlock scalable value in a fully-compliant framework, or investing in decentralized Web3 networks themselves which may bring additive value for millions of users existing in centralized applications.

For inquiries, please contact:
O-DE Capital Partners
Email: hello@o-decapital.com
Web: https://o-decapital.com/